Vice President, Growth Marketing

Role Overview

The Vice President, Growth Marketing is responsible for developing and executing SHRM’s Business-to-Moment (B2M) growth strategy, aligning marketing efforts with customer needs, behaviors, and moments of opportunity to drive measurable business results.

What You Will Do

This leader leverages emerging marketing capabilities to accelerate revenue growth across SHRM’s consumer and business markets, leading the end-to-end growth marketing function, translating business priorities and customer insights into integrated strategies.

Why It Might Be a Fit

Success is primarily measured by revenue growth, including increased sales of SHRM memberships, certifications, and HR-related products through direct e-commerce and qualified demand generation for corporate sales.

Requirements

• Bachelor’s degree in marketing, business, or a related field; or an equivalent combination of education and experience
• Fifteen (15) or more years progressive experience leading growth marketing, digital marketing, demand generation, e-commerce, or integrated marketing functions
• Demonstrated success developing and executing marketing strategies that deliver measurable revenue growth, customer acquisition, and conversion
• Experience managing marketing performance, budgets, and investment decisions using data, analytics, and business outcomes
• Experience applying marketing technology, AI-enabled capabilities, automation, personalization, and experimentation to improve business performance
• Experience leading cross-functional teams and translating enterprise priorities into actionable marketing strategies

Benefits

• Professional growth and development
• Health, dental, vision
• Well-being
• Health savings
• Flexible spending
• Retirement
• Open leave
• Annual discretionary bonus and incentives