Digital Marketing and Brand Communications Executive

On Site Full TimeLagos, Lagos State, NigeriaSigma Consulting Group

We are seeking a creative, data-driven, and brand-focused Digital Marketing and Brand Communications Executive to lead our hospitals marketing, public relations, and digital engagement strategies.

Requirements

  • Develop and implement comprehensive digital marketing strategies
  • Manage and optimize digital platforms
  • Plan, design, and deliver engaging content
  • Ensure consistency in visual identity, messaging, and tone
  • Utilize analytics tools to track performance and refine strategies
  • Create high-quality and informative content
  • Oversee photography, videography, and creative production
  • Maintain and update the hospitals website and digital channels
  • Manage the hospitals online reputation
  • Serve as the main liaison between the hospital and media outlets
  • Draft press releases, coordinate interviews, and manage press coverage
  • Monitor public perception and ensure the hospital maintains a positive brand image
  • Coordinate internal communication tools
  • Foster effective communication between management and employees
  • Plan and promote hospital events, CSR projects, and outreach programs
  • Track and report key marketing and communication metrics
  • Prepare monthly performance reports with actionable insights
  • Monitor competitor activity and market trends

Benefits

  • Performance-based incentives and growth opportunities
  • Health insurance and statutory benefits
  • Continuous professional training and career development
  • Conducive, collaborative, and innovative work environment

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