Marketing Technology Specialist

Role Overview

The Marketing Technology Specialist will evolve the marketing technology capability and explore how AI and emerging technologies can improve marketing and customer experience. This role sits at the intersection of Marketing and Technology.

What You Will Do

The Marketing Technology Specialist will optimize the marketing technology ecosystem, improve website and digital experiences, design and optimize marketing automation, maximize CRM for segmentation and lead tracking, and identify and implement opportunities to use AI for efficiency and effectiveness.

Why It Might Be a Fit

The successful teammate will have experience in tertiary qualifications in Marketing, IT, Computer Science or similar, 3+ years in a Digital Marketing or Marketing Technology role, experience applying AI to improve efficiency and effectiveness of marketing and customer experience, and expertise in managing websites, marketing automation platforms, and systems integration.

Requirements

• Tertiary qualifications in Marketing, IT, Computer Science or similar
• 3+ years in a Digital Marketing or Marketing Technology role
• Experience applying AI to improve efficiency and effectiveness of marketing and customer experience
• Expertise in managing websites, marketing automation platforms (DotDigital preferred), and systems integration
• Strong understanding of CRM for segmentation and lead tracking
• Solid knowledge of SEO and CRO strategies

Benefits

• Body, Mind & Wallet Support – Free health checks, Employee Assistance Program, income protection insurance, and discounts at major retailers
• World-Class Training – We’re one of only eight Caterpillar Centres of Excellence globally. Learn from the best in CAT and boost your skills
• Career Paths That Work for You – Grow into leadership, technical specialist, or support service roles
• Security you can count on – Enjoy the stability of a long-term career with Hastings Deering, backed by global strength