Global Director, Digital Demand Generation

Role Overview

The Director, Digital Demand Generation is a strategic leadership role responsible for building and scaling the enterprise digital acquisition framework to drive qualified pipeline and measurable revenue growth.

What You Will Do

Shapes and drives the digital demand generation strategy across paid search, performance media, display, retargeting, and account-based marketing initiatives to build pipeline.

Why It Might Be a Fit

The incumbent establishes operational targets, optimizes channel performance, and leads a team of digital marketing professionals to align acquisition strategies with broader commercial objectives.

Requirements

• Extensive leadership experience in digital demand generation, performance marketing, or growth marketing within a SaaS environment.
• Demonstrated track record of leading, coaching, and developing performance marketing teams while managing external agency partners.
• Deep operational expertise across digital advertising platforms, performance media channels, search engine marketing, and campaign optimization.
• Strong commercial acumen with proven success managing media budgets and driving measurable returns through pipeline creation and revenue impact.
• Advanced analytical and data-driven decision-making capabilities, with proficiency in CRM systems, marketing automation tools, BI, and multi-touch attribution platforms.
• Strong cross-functional stakeholder management skills, with the ability to articulate strategy and present recommendations to senior leadership.
• Proven experience with conversion rate optimization, structured experimentation, A/B testing methodologies, and web performance enhancement.

Benefits

• Dental insurance
• Vision insurance
• Best-of-class onboarding program
• Supportive team environments