Contemporary marketing decision making highlights the importance of data, organisations are embracing marketing analytics. Marketing analytics provide insights to improve the firm’s competitive position and branding activities.
Requirements
- PHD or Master’s Degree in related discipline from a reputable university
- At least 2 years of relevant teaching experience at the tertiary level
- 5 years of relevant work experience is an added advantage
- Familiar with various referencing styles, especially the Harvard Stirling University Referencing style

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