Director, Lifecycle Marketing

Role Overview

The Director, Lifecycle Marketing will lead a team in conceptualizing customer lifecycle marketing strategies and translating them into executable plans. The role will focus on driving retention, achieving upsell targets, and increasing service holding to achieve revenue and retention objectives.

What You Will Do

Responsibilities include managing the consumer base, formulating strategic and operational customer lifecycle management strategies, conceptualizing lifecycle marketing strategies, and championing AI-enabled marketing transformation.

Why It Might Be a Fit

The ideal candidate will possess strong results orientation, stakeholder management experience, and proven marketing strategy and management skills. Experience in customer management, churn, and lifecycle marketing is also desirable.

Requirements

• Bachelor’s degree in Business, Marketing, Finance, Accountancy, or related field
• Relevant experience working in large corporations or MNCs
• Competency and experience in customer management, churn, and lifecycle marketing
• Strong results orientation and stakeholder management experience
• Proven marketing strategy and management skills
• Experience in building customer journeys, including online and social media marketing, customer loyalty program management, web applications, and mobile and home business applications
• Experience and knowledge in devices, Telco data, customer analytics, and customer experience management (e.g., retail shops, call center, loyalty programs)
• Business acumen, presentation skills (both written and verbal), creativity, resourcefulness, analytical skills, leadership and people management capabilities, stakeholder management, solid budget management, and a challenger mindset

Benefits

• Full suite of health and wellness benefits
• Ongoing training and development programs
• Internal mobility opportunities

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