Role Overview
The VP of Growth owns acquisition, activation, retention, referral, and revenue (AARRR), and the conversion rate between every stage. This role sits at the intersection of Product and Marketing, and does not carry a sales or revenue-closing number.
What You Will Do
You’ll personally make and defend experiment calls across the funnel, make the promote, refine or kill call on product signals, and triage new ones with GTM. You’ll own instrumentation rigour across the funnel, run quarterly Growth initiative planning and the scoreboard beneath it, and run the alignment cadence with Marketing, GTM, and Product.
Why It Might Be a Fit
You’ll be held to the Operating Principles, including Everything Engineered, Fast Tracked, and High Vis. You’ll need to have owned growth or product end to end, ideally through a comparable growth-stage scale-up, including a product-led motion alongside a sales-assisted or account-led one.
Requirements
- Growth or product leadership experience, ideally through a comparable growth-stage transition
- B2B SaaS experience
- Ownership of a product-led growth motion running alongside a sales-assisted or account-led function
- Hands-on experimentation across the full funnel, from website conversion to lifecycle
- Technical fluency in funnel instrumentation and product analytics, with hands-on experience setting it up or debugging it yourself
- Hands-on experience building or running agentic workflows with AI tooling
Benefits
- Equity
- 20 days annual leave plus sick, carer’s, and compassionate leave
- 16 weeks primary and 6 weeks secondary carer parental leave
- EAP
- L&D budget
- Home office setup
- Weekly catered lunches
- Work-from-anywhere weeks
- Flex days
To apply for this job please visit jobs.ashbyhq.com.

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