Role Overview
The Growth & Product Marketing Manager will own the top of the funnel and hit the number every week. They will be responsible for growing visitors, signups, and qualified leads against a monthly target. The role requires a growth marketer with creative range, not a marketing org chart.
What You Will Do
The key responsibilities include hitting top-of-funnel targets, making LLMs an acquisition channel, running content and social as a growth engine, building an industry-leading social following, making high-quality content affordably, owning the website, and running co-marketing with partners.
Why It Might Be a Fit
The ideal candidate will be target-oriented, on the leading edge of AI in marketing, creative with content and social, comfortable on camera and behind it, product-minded, and an operator, not a manager.
Requirements
- 5 to 7 years in growth, demand generation or product marketing at a B2B software, data or developer-facing company
- Direct ownership of signup or lead targets
- Demonstrated results growing a channel from AI assistants or answer engines
- Hands-on with a product analytics tool, a lifecycle messaging platform, and a CMS or code-owned site
- Strong writing and a track record of content and social that performed
- A portfolio of work made yourself, with what each piece cost to produce and how it performed
- Ability to be in the Kitchener office one or two days a week
Benefits
- Dental insurance
- Vision insurance
- Paid holidays
- Flexible work arrangements
- Opportunity to work with AI tools and agents
To apply for this job please visit jobs.ashbyhq.com.
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