Performance Marketing Lead

Role Overview

The Performance Marketing Lead will play a pivotal role in driving data-driven insights and optimization strategies for performance campaigns across all the Sleek markets.

What You Will Do

Exceed revenue and ROAS targets by actively optimizing keywords and ad creatives while leveraging performance data to adjust campaigns in real time, correct underperformance, and maximize results.

Why It Might Be a Fit

Must-have attributes include ownership, humility, structured thinking, data-driven decision making, and the ability to have tough conversations in a positive way.

Requirements

• In-house performance marketing experience (not agency side), helping to manage at least USD $100,000 of monthly spending.
• A proven track record of consistently exceeding revenue and customer acquisition goals;
• At least 6 years hands-on experience with Google Ads, including campaign setup, management, and reporting, with deep understanding of optimizing across multiple campaign types.
• Significant experience with Performance Max is a major plus.
• Proficiency in Excel and Google Sheets, with the ability to create advanced formulas, pivot tables, and dynamic dashboards.
• Demonstrated ability to analyze large datasets and extract meaningful trends and insights.
• Experience in identifying tracking discrepancies and resolving complex attribution/tracking issues.
• Expertise in forecasting and performance target tracking.
• Strong verbal and written communication skills to present findings and recommendations to non-technical stakeholders.
• Experience collaborating with cross-functional teams, including marketing, BI, and ecommerce teams.
• Ownership: Reliability and trust.
• Humility: Open-mindedness to feedback and willingness to learn from others.
• Structured Thinking: Sound judgement to balance the needs of the organisation, team, and customers across a complex business.
• Data-driven: Using sound data to support strategies and review the success of initiatives.
• Can have tough conversations in a positive way: Proactively addressing difficult situations with kindness to build empathy, trust, and great working relationships.

Benefits

• Flexible work arrangement (3 days/week remote, 1 month/year fully remote)
• Personal growth opportunities
• Range of internal and external facing training programmes
• Autonomy and responsibility
• Diverse and inclusive environment
• Certified B Corp