Luxury Real Estate Marketing Manager (Spanish Speaker)

Role Overview

SmartScale360 is hiring an experienced Luxury Real Estate Marketing Manager to support a U.S.-based luxury real estate business specializing in residential and commercial properties in Palm Beach County, Florida. This role is ideal for a creative, strategic, and highly organized marketing professional who can independently develop and execute marketing strategies, manage social media platforms, create high-quality branded content, and generate qualified buyer and seller leads.

What You Will Do

Develop and execute marketing strategies to strengthen brand visibility, attract qualified buyers and sellers, and generate business opportunities. Manage Instagram as the primary marketing platform, including content strategy, calendars, reels, posts, and stories.

Why It Might Be a Fit

The ideal candidate understands luxury brand positioning, has strong experience in Instagram marketing, and can manage marketing campaigns from planning through execution and performance tracking.

Requirements

• Proven experience in digital marketing, social media management, brand management, or marketing strategy
• Experience working with luxury brands, preferably in luxury real estate
• Bilingual in English and Spanish, with excellent professional communication skills
• Strong experience managing Instagram marketing, including reels, stories, content planning, and audience engagement
• Excellent graphic design, branding, content creation, and video editing skills
• Experience developing and executing marketing campaigns independently
• Knowledge of email marketing, lead generation, and marketing analytics
• Understanding of luxury brand positioning, visual presentation, and brand consistency
• Familiarity with website content management, Google Business Profile, and basic SEO
• Strong organizational, multitasking, and project management skills
• Highly detail-oriented, creative, proactive, and results-driven
• Able to work independently, manage deadlines, and communicate effectively across time zones
• Comfortable learning new marketing platforms, CRM systems, and automation tools

Benefits

• 10 Days PTO
• Annual Appraisal
• Healthcare Benefits
• Career Growth Opportunities