GTM Product Manager

Job Description

The Go-to-Market (GTM) Product Manager, Workplace AI role will be responsible for taking our portfolio of Microsoft Copilot, Google Gemini, and Adoption & Change Management services to market and driving the go-to-market activities that result in numerous downstream impacts:

Achieve the most important measure of success for our solution offers, which is the attainment of field margin plans assigned to them.

Drive revenue from the addition of new customers to the solution offering, enabled by a strategy and execution plan to engage and win the target profile for the offering.

Maximize the retention and growth of existing customers by ensuring the value of the offers remain high and delivered completely to them.

Enable Softchoice to achieve differentiation in the market, gaining the exposure and customer demand that comes from it.

Empower internal success for the teams and individuals that support these solution offerings through our Solutions Governance process, adhering to our standard methodology for Solutions Development.

What You’ll Do

To achieve these impacts, the GTM Product Manager will have core responsibilities in the following areas:

Manage a Services Portfolio

• Lead the Workplace AI portfolio, serving as the primary representative for Microsoft Copilot, Google Gemini, and related AI-driven productivity solutions. Own the end-to-end lifecycle of these offerings, ensuring alignment with business goals, user needs, and market trends.
• Drive adoption and change management (ACM) strategies to accelerate successful deployment and usage of AI tools across enterprise environments. Collaborate with internal teams and clients to design and implement scalable ACM frameworks that support user enablement and cultural transformation.
• Engage with strategic partners, including Microsoft and Google, to co-develop go-to-market strategies, gather feedback on product performance, and enhance service offerings. Leverage these relationships to ensure continuous innovation and alignment with evolving AI capabilities.
• Act as the voice of the customer, conducting direct interviews, analyzing win/loss data, and synthesizing industry research to deeply understand the challenges and opportunities in the Workplace AI space. Use these insights to inform product strategy, roadmap prioritization, and service enhancements.

Take Your Portfolio to Market

• Own and execute the go-to-market strategy for Workplace AI solutions, aligning with business goals to drive pipeline growth and revenue across Microsoft Copilot, Google Gemini, and ACM services.
• Champion executive alignment and customer insight, clearly articulating value propositions, ROI, and buyer motivations through data-driven storytelling and competitive analysis.
• Equip Sales, Presales, and Marketing teams with the tools, training, and messaging needed to effectively position and scale AI solutions in the SMB, Commercial, and Enterprise markets.
• Define and optimize services-market fit, ensuring offerings are differentiated, relevant, and continuously evolving to meet customer and market demands.

Grow the Business and Improve Market Positioning

• Monitor and optimize portfolio performance by tracking KPIs and customer experience metrics, taking data-driven corrective actions to ensure continuous improvement and market relevance.
• Drive internal alignment and accountability, using structured governance processes and proactive stakeholder communication to maintain momentum and clarity across all levels of the organization.
• Collaborate cross-functionally with delivery, sales, and marketing teams to prioritize service enhancements and execute integrated campaigns that accelerate adoption in line with Workplace AI go-to-market plans.

What You’ll Bring To The Table

This is the role for a visionary that thrives with a high degree of ownership, and brings demonstrated experience in leading all the dependencies required for a portfolio’s success in the market:

• Minimum of 5 years of prior product management experience, driving and executing on strategy / 8+ years of other experience that includes marketing and / or business leadership equivalence.
• Equivalent experience, or a degree in business, marketing, or related field. An advanced degree is desirable.
• Experience in product management or marketing, preferably in support of professional or managed services.
• Experience designing activities that drive pipeline and revenue targets attainment.
• Strong executive communication skills including written, verbal, and presentation, and proven experience building trust with, and influencing, business executives.
• Ability to work independently and manage multiple workstreams simultaneously.
• Experience with lean, agile, and design thinking.
• Ability to conduct and gather market research that uncovers customers’ unmet needs
• Experiencing leading workshops, groups, and building consensus
• Strong collaboration, influencing, and negotiating skills.
• Relentless customer focus
• Enjoyment from working in a fast-paced and demanding environment.
• A passion for enabling others.
• Up to 10% travel may be required.