CRM & Marketing Automation Manager

Role Overview

The CRM & Marketing Automation Manager will lead the global CRM strategy, marketing automation, and customer engagement of Somfy, shaping how the Group interacts with clients and prospects across markets, channels, and key moments in the customer lifecycle.

What You Will Do

The manager will define the vision, roadmap, governance, and operational principles that will help Somfy transition from campaign-based activation to a more continuous, personalized, data-driven, and performance-oriented engagement model.

Why It Might Be a Fit

The ideal candidate has a solid experience in a strategic CRM role, marketing automation, customer engagement, or lifecycle marketing, ideally within an international, matrixed, and multi-market organization.

Requirements

• Solid experience in a strategic CRM role, marketing automation, customer engagement, or lifecycle marketing
• 7 to 10 years of proven experience in a leadership role in CRM, marketing automation, customer engagement, or lifecycle marketing
• Ability to take a step back, define a vision, structure complex roadmaps, arbitrate priorities, and assemble teams of experts and senior stakeholders around common objectives
• Strong understanding of CRM and marketing automation platforms, such as Salesforce Marketing Cloud or equivalent
• Excellent influencing, communication, facilitation, and change management skills
• Strong data-driven mindset, results-oriented approach, and ability to make decisions based on expected impact, customer value, and market learning

Benefits

• Profit-sharing and participation
• Vacation vouchers
• Culture vouchers
• Sports subsidies
• CSE
• Concierge service
• Collective sports courses
• Company restaurant
• Time savings account
• 3 days of action with the company foundation