Conversion Rate Optimisation (CRO) Lead

Hybrid Full TimeSingapore, SingaporeSonova

Role Overview

As the Conversion Rate Optimization (CRO) Lead, you’ll take full ownership of experimentation across our web pages and digital funnels, driving the transformation of website traffic into engaged customers.

What You Will Do

You’ll leverage deep consumer psychology and behavioural insights to ensure the global platform operates at peak performance, execute high-impact A/B tests, and drive commercial growth.

Why It Might Be a Fit

You’ll partner closely with regional marketing leads, brand managers, and design squads to ensure user experiences are compelling, fully accessible, and perfectly aligned with modern UI/UX best practices.

Requirements

  • 3+ years of experience in Conversion Rate Optimization, Growth Marketing, or a heavily data-driven digital marketing role
  • Exceptional analytical skills and experience with tools like Google Analytics, Optimizely
  • Hands-on experience with A/B testing and personalization tools
  • Proficiency in AI tools and prompt engineering to scale output and generate high-converting copy
  • Deep understanding of digital marketing, consumer psychology, and crafting messaging that drives action
  • Strong project management skills with the ability to manage tests from ideation to deployment

Benefits

  • Flexible work arrangements
  • Inclusive environment that promotes engagement and collaboration
  • Supportive and motivating workplace where innovation thrives

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To apply for this job please visit jobs.sonova.com.


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