Senior Social Media and Influencer Marketing Manager

Role Overview

Lead integrated social media and influencer marketing campaigns across Sub-Saharan Africa, driving brand affinity, cultural relevance, and positive brand sentiment.

What You Will Do

Develop and execute localized social media go-to-market strategies, build and manage strategic relationships with influential African creators, and integrate AI-powered tools into daily workflows.

Why It Might Be a Fit

You will bring digital awareness, cultural understanding, and an ability to translate global brand objectives into campaigns that resonate with diverse local audiences.

Requirements

• Proven experience leading integrated social media and brand marketing campaigns across multiple platforms and markets.
• Demonstrated ability to develop strategies that improve brand awareness, audience engagement, and cultural relevance.
• Strong understanding of social media trends, digital marketing principles, and brand storytelling.
• Extensive experience planning and executing influencer marketing and creator partnership campaigns.
• Proven ability to manage external agencies, creators, talent, and senior internal stakeholders.
• Strong relationship-building, negotiation, communication, and project management skills.
• Experience collaborating with geographically dispersed, cross-functional teams.
• Strong experience in social media copywriting, creative briefing, and content development.
• Excellent editorial judgement and an understanding of platform-specific content best practices.
• Ability to translate brand strategy into compelling, culturally relevant creative concepts.
• Strong written and verbal communication skills.
• Senior-level experience in social media marketing, brand strategy, influencer partnerships, and campaign leadership.

Benefits

• 12-month contract with a possibility of an extension
• Remote work arrangement
• Opportunity to work with a social media agency in Ghana
• Use of AI-powered tools to support creative development and campaign efficiency