Brand Marketing Manager (Food and Beverages)

Role Overview

A Brand Marketing Manager is responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and sales growth across F&B products or outlets. This role combines brand management, campaign planning, digital marketing, and market analysis, with a strong focus on consumer trends and competitive positioning in the F&B industry.

What You Will Do

Develop and implement marketing strategies, plan and execute product launches, promotions, and seasonal campaigns, manage brand identity, oversee digital marketing efforts, conduct market research, collaborate with sales, operations, and product development teams, manage marketing budgets, and track ROI of campaigns.

Why It Might Be a Fit

The ideal candidate will be well-versed in all aspects of traditional and digital marketing tactics in the food and beverage industry, possess excellent interpersonal and written communication skills, and have strong project management skills.

Requirements

• Bachelor’s Degree (or equivalent) in Marketing, Business Administration, Communications, Media, or any related field.
• 5-8+ years professional experience in food and beverage marketing
• Exceptional written and oral communication skills
• Strong project management skills
• Ability to multi-task and translate creative ideas into action with a clear ROI
• Experience in event planning, including logistics, budgeting, and vendor management
• Ability to market events and attract attendees through various channels
• Customer relationship management
• Promotional strategy and execution
• Budgeting and ROI analysis
• Data-driven decision-making
• Vendor and partner collaboration
• Creativity and innovation

Benefits

• Government Mandated Benefits
• Pay Raise
• Company Events
• Travel Incentives
• 13th Month Pay
• Paid Leaves
• Promotions

Tagged as: Data Analysis, Project Management