Senior Integrated Marketing Manager, Verticals

Role Overview

The Senior Integrated Marketing Manager will shape how StackAdapt shows up for B2B and Retail/Commerce marketers by turning business priorities, revenue insights, and market opportunities into integrated campaigns that build market awareness, support Sales, and drive measurable pipeline impact.

What You Will Do

The role involves owning the integrated marketing roadmap for the B2B and Retail/Commerce verticals, leading vertical strategy for StackAdapt’s marquee brand campaigns, building dedicated vertical programs, and managing campaigns from strategy through execution and measurement.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in integrated marketing, growth marketing, demand generation, or vertical marketing, and strong business acumen to translate revenue goals, pipeline insights, and market opportunities into marketing plans.

Requirements

• 5+ years in integrated marketing, growth marketing, demand generation or vertical marketing
• Experience running cross-functional, multi-channel campaigns from strategy through measurement
• Strong business acumen and the ability to translate revenue goals, pipeline insights, and market opportunities into marketing plans
• Proven ability to manage complex, cross-functional campaigns from strategy through execution and measurement
• Strong project management and organizational skills, with a track record of managing multiple priorities, stakeholders, and deadlines
• Experience partnering closely with Sales, Product Marketing, Content, Brand, Revenue Enablement, and other cross-functional teams
• Clear communication and storytelling, including presenting roadmaps and results to senior leaders
• Strong strategic judgment and storytelling skills, with the ability to shape compelling narratives for different audiences
• Experience planning or supporting webinars, events, forums, or other virtual and in-person marketing programs
• Familiarity with marketing automation, campaign management, analytics, and project management tools

Benefits

• Highly competitive salary
• Retirement/401K/Pension Savings globally
• Competitive Paid time off packages including birthday’s off!
• Access to a comprehensive mental health care program
• Health benefits from day one of employment
• Work from home reimbursements
• Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto
• Robust training and onboarding program
• Coverage and support of personal development initiatives (conferences, courses, books etc)
• Access to StackAdapt programmatic courses and certifications to support continuous learning
• An awesome parental leave program
• A friendly, welcoming, and supportive culture
• Our social and team events!