Strategic Initiatives Marketing Manager, Assistant Vice President

Role Overview

We are seeking an experienced retail marketer to drive delivery across key marketing priorities in Germany and the wider Central Europe region. This is a high-impact, execution-led role with a primary focus on retail investor go-to-market.

What You Will Do

Execute retail marketing campaigns, support content-led engagement, and activate finfluencer and content partnerships.

Why It Might Be a Fit

The role requires a marketer who can translate strategy into execution, operate with pace, and deliver measurable outcomes across multiple workstreams.

Requirements

• Fluent in English and German
• Experience delivering retail or digital marketing campaigns
• Background in ETF, retail investing, wealth or fintech marketing (preferred)
• Understanding of German retail investor behaviour and digital ecosystem
• Experience supporting content partnerships, influencer activity or content-led campaigns
• Experience working in a matrixed or regional organisation
• Strong organisational and stakeholder management skills
• Data-aware and comfortable using performance insights to inform decisions
• Familiarity with AI tools is an advantage

Benefits

• Inclusive development opportunities
• Flexible work-life support
• Paid volunteer days
• Vibrant employee networks
• Dental insurance
• Vision insurance