CRM Manager – Strategy

Role Overview

The CRM team sits within the Engagement Mission of SumUp’s Run & Grow Tribe and enables SumUp to communicate with merchants at scale throughout their lifecycle. The team is responsible for planning, building, and delivering multichannel campaigns and automations across email, push notifications, in-app notifications, and in-app banners.

What You Will Do

Plan, develop, and launch multi-channel CRM automations and one-off campaigns across Email, Push, In-App notifications, and In-App banners for the Run My Business business line. Own the full campaign lifecycle for assigned product lines from audience creation and brief intake through to deployment, analysis, and iteration.

Why It Might Be a Fit

Bring proven experience planning, developing, and delivering CRM strategies, both automated and ad-hoc, across Email, Push, and In-App channels. Confident working with data and analytics, including SQL and Tableau, to build audiences, measure campaign performance, and derive actionable insights.

Requirements

• Proven experience planning, developing, and delivering CRM strategies, both automated and ad-hoc, across Email, Push, and In-App channels
• Confident working with data and analytics, including SQL and Tableau, to build audiences, measure campaign performance, and derive actionable insights
• Experience collaborating with cross-functional teams and stakeholders, advising them on how to best use CRM to achieve business objectives
• Strong stakeholder management skills and ability to navigate competing priorities across different products and business areas
• Ability to assess challenges, identify practical solutions, and make informed decisions
• Highly organized with ability to manage multiple projects and deadlines simultaneously without dropping the ball
• Ability to communicate clearly and effectively, both written and verbal, and bring a collaborative, team-first mindset

Benefits

• Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide
• Learning and experimentation encouraged with Hack Days every second Friday, and entire global Hack Weeks
• Commitment to Diversity and Inclusion: fostering an inclusive environment where everyone’s perspectives are respected and embraced
• Dedicated annual L&D budget of €2,000 for attending conferences and/or advancing your career through further education
• Enrolment onto our VSOP program: owning a stake in SumUp’s future success
• Corporate pension scheme where we match up to 20% of your contributions
• 30 Days Sabbatical: enjoying the unique opportunity to take a well-deserved break after completing 3 years of employment with SumUp
• Referral Bonus: earning additional rewards by referring talented individuals to join the SumUp team
• Numerous other benefits such as Urban Sports Club subsidy, Kita placement assistance, relocation assistance, subsidised office lunches

Tagged as: SQL, Tableau