Senior Lifecycle Marketing Manager

Remote Full TimeAustin, Texas, United States (Remote)Sweatpals

Sweatpals is hiring a Senior Lifecycle Marketing Manager to own activation, onboarding, and retention for Pals and Hosts. The role is CRM-heavy and systems-driven, focused on email, push, SMS, and in-app journeys.

Requirements

  • 5+ years of experience in lifecycle, CRM, retention, or growth roles
  • Deep expertise in segmentation, automation, experimentation, and behavior-based lifecycle strategy
  • Fluent in tools like Customer.io, Hightouch, Braze, HubSpot, Iterable, or similar
  • Strong communicator and empathetic storyteller
  • Reliable, accountable, and consistent
  • Experience influencing Product, Engineering, and cross-functional partners

Benefits

  • Comprehensive health benefits
  • Flexible PTO policy
  • 401(k) plan with company matching
  • Stock options and equity incentives
  • Professional development opportunities

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