Broadband Integrated Marketing Manager

Role Overview

The Integrated Marketing Manager supports the development and execution of integrated acquisition marketing initiatives for T-Mobile’s Home Internet portfolio. This role helps translate marketing strategy, product priorities, audience insights, and campaign messaging plans into coordinated marketing programs across paid, owned, earned, retail, and digital channels.

What You Will Do

The Manager works collaboratively with cross-functional partners to ensure consistent messaging, brand alignment, and strong execution across the consumer experience. By leveraging market data, customer insights, and campaign performance, this role identifies opportunities to improve campaign effectiveness, increase audience engagement, and support commercial and brand objectives.

Why It Might Be a Fit

This is a highly cross-functional role for a marketer who can manage complex workstreams, drive alignment across teams, and help bring integrated campaigns to market with clarity and consistency.

Requirements

• Bachelor’s degree in Marketing, Communications, or Business
• 3 years of related work experience
• 4+ years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands
• Less than 2 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution
• Solid understanding of digital brand marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc.
• Experience in data driven marketing techniques and traditional database marketing is essential
• Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc.
• Strong communications skills by presentation, written and verbal methods with frequent C-Level presentations
• Ability to influence, lead and coach cross functional teams and champion new concepts and ideas
• Clear and concise written and verbal communication skills with ability to present complex technical information to a variety of audiences including executives and non-technical leaders, while employing a high degree of collaboration and influence

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Flexible spending account
• 401(k)
• Employee stock grants
• Employee stock purchase plan
• Paid time off
• Up to 12 paid holidays
• Paid parental and family leave
• Family building benefits
• Back-up care
• Enhanced family support
• Childcare subsidy
• Tuition assistance
• College coaching
• Short- and long-term disability
• Voluntary AD&D coverage
• Voluntary accident coverage
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Mobile service & home internet discounts
• Pet insurance
• Commuter and transit programs

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