Marketing – Product Marketing Manager

The Product Marketing Manager owns how products are understood, valued, and adopted by stakeholders and the market. They translate product strategy and capabilities into clear product opportunity, functionality, positioning, messaging, and go-to-market direction that enables sales teams, partners, customers, and internal stakeholders to understand why a product exists, who it is for, and how it should be used.

Requirements

• Own product positioning, value propositions, and messaging frameworks
• Define target customers, personas, use cases, and differentiation
• Serve as the source of truth for product narrative and market intent across internal and external audiences
• Own go-to-market strategy, positioning and launch plans for new products and major updates
• Define launch goals, sequencing, readiness requirements, and success metrics
• Collaborate with Product Management and Program Management (where applicable) to ensure product relevance, launch readiness, and execution alignment
• Oversight of execution for all product-related assets, sales enablement materials, and training programs
• Conduct market, customer, and competitive research to inform product development, positioning, and go-to-market decisions
• Track adoption, customer feedback, and market response post-launch
• Provide actionable insights to Product Management to inform roadmap and portfolio decisions
• Partner closely with Product Managers to align product strategy and market strategy
• Collaborate with Program Management in wholesale commerce contexts to ensure readiness and adoption
• Advise, educate, and inform Marketing teams responsible for campaign planning and execution
• Lead product-related training for Sales, partners, and customers, either directly or through structured enablement programs

Benefits

• Comprehensive health insurance
• Paid time off
• 401(k) plan
• Retirement plan
• Paid holidays