Sr Insights Manager, Brand Health & Reputation

The Sr Insights Manager, Brand Health & Reputation is responsible for building Enterprise-wide empathy and understanding of consumers based upon important demographics, behaviors, needs, and attitudes. The role involves designing and executing guest or consumer research to support key initiatives, identifying the appropriate research method, data source, and vendor/supplier to execute work, and delivering insights and strategic recommendations to senior leadership.

Requirements

• 8+ years of consumer insights or market research
• Ability to craft a compelling narrative around data and insights
• Experience working with brand health and reputation measurement partners
• Synthesize data from multiple sources into clear, compelling narratives
• Evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks
• Ability to identify underlying causes of business problems through data and research
• Ability to define and track Key Performance Indicators (KPIs)
• Strong foundational knowledge of qualitative and quantitative research methods and tools
• Capable of managing multiple projects simultaneously
• Ability to manage external vendors, including market research firms and data providers

Benefits

• Comprehensive health benefits and programs
• 401(k)
• Employee discount
• Short term disability
• Long term disability
• Paid sick leave
• Paid national holidays
• Paid vacation