The Sr Insights Manager, Marketing is responsible for building Enterprise-wide empathy and understanding of consumers based upon important demographics, behaviors, needs, and attitudes. They will lead the design, execution, and measurement of advertising campaigns across all media channels, ensuring alignment with organizational objectives and delivering insights and strategic recommendations to senior leadership.
Requirements
- 8+ years of consumer insights or market research inclusive of advertising measurement or marketing analytics.
- Experience working with marketing measurement solutions that include, but not limited to: campaign tracking, creative testing and development, brand lift studies, and experiential measurement; marketing mix modeling and multi-touch attribution modeling.
- Ability to craft a compelling narrative around data and insights that makes them accessible and persuasive to senior leadership, stakeholders, or cross-functional partners.
Benefits
- 401(k)
- employee discount
- short term disability
- long term disability
- paid sick leave
- paid national holidays
- paid vacation
To apply for this job please visit target.wd5.myworkdayjobs.com.
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