Digital Marketing Strategist

Role Overview

The Digital Marketing Strategist supports TEC’s growth strategy by developing, executing, analyzing, and optimizing marketing across the full digital ecosystem.

What You Will Do

Builds, launches, manages, and optimizes paid advertising campaigns, writes and adapts digital campaign copy, analyzes campaign performance, and evaluates the full digital conversion funnel.

Why It Might Be a Fit

The ideal candidate will have the ability to learn and support additional digital channels, analyze campaign performance, and take initiative to make or recommend changes based on findings.

Requirements

• Builds, launches, manages, and optimizes paid advertising campaigns across platforms
• Writes and adapts digital campaign copy for paid media, landing pages, email, calls to action, and other customer touchpoints
• Analyzes campaign performance, targeting, budgets, creative, landing pages, and conversion paths
• Evaluates the full digital conversion funnel to identify customer drop-off and opportunities for improvement
• Develops and evaluates audience strategies using first-party data, platform audiences, website behavior, and customer segmentation
• Maintains current knowledge of digital advertising, analytics, privacy, attribution, automation, AI, and other changes impacting digital marketing strategy