Segment Marketing Manager

Role Overview

TechInsights is looking for a Segment Marketing Manager to plan and run integrated digital marketing programs for key customer segments across all regions. The role involves building the full-year marketing plan, turning semiconductor intelligence into content that generates leads, and running campaigns across email, social, paid advertising, events, and PR.

What You Will Do

Develop and own a fully integrated marketing plan for assigned customer segments, evaluate and build customer and prospect databases, match relevant business content to the marketing plan, and contribute to the team’s goal of generating 100 leads per week.

Why It Might Be a Fit

The ideal candidate will have 4–5 years of industry experience in B2B or segment marketing, with in-depth knowledge of integrated digital marketing, and experience with Salesforce and marketing automation tools.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field
• 4–5 years of industry experience in B2B or segment marketing
• Experience with Salesforce, including using it to manage prospect databases, track leads, and report on campaigns, plus familiarity with marketing automation tools
• Hands-on experience running multichannel campaigns across email, social, paid media, events, and PR
• Strong analytical skills, with experience tracking, reporting on, and improving campaign performance
• Knowledge of marketing best practices, the competitive landscape, and what sets a company apart in its market
• Ability to solve complex problems creatively and use judgment based on analysis of multiple data sources
• Excellent communication skills, including explaining complex information clearly and building consensus
• Proven ability to work across functions with sales, product, and marketing teams
• Self-motivated and able to work independently with minimal guidance
• Ability to lead projects and act as a resource and mentor for less experienced colleagues
• An interest in technology or the semiconductor industry is an asset

Benefits

• Company-sponsored training and development opportunities
• Comprehensive benefits package (health, dental, vision, wellness, RRSP/401K Matching, annual fitness reimbursement)
• Flexible vacation policy
• Trusted device reimbursement program
• Community involvement opportunities through charitable alliances
• Wellness resources and support
• Inclusive environment that prioritizes diversity, equity, and accessibility

Tagged as: Data Analysis, Salesforce