Role Overview
We’re seeking a dynamic Integrated Account-Based Marketing (ABM) Manager to lead the strategy and execution of targeted, multichannel marketing programs that drive pipeline growth, revenue, and market share across TP’s Technology, Cable, Media & Telecom (CMT), and Travel & Hospitality verticals.
What You Will Do
Develop and execute personalized 1:1 campaigns and scalable 1:Few and 1:Many ABM programs to engage priority accounts and buying committees.
Why It Might Be a Fit
The ideal candidate is a strategic, hands-on B2B marketer who understands ABM, enterprise buying journeys, complex B2B services, and vertical marketing and can move seamlessly between strategy and execution.
Requirements
- 7+ years in B2B marketing for BPO, professional services, IT services, or SaaS
- 3+ years in ABM roles marketing to senior decision makers within the cable, media, telecom, technology and travel verticals
- Demonstrated fluency with key buyer personas
- Expertise in marketing tools such as Marketo, Demandbase, LinkedIn, and Salesforce
- Proven ownership of end-to-end integrated marketing strategy
- Deep hands-on digital marketing expertise
- Proven ability to deliver high-ROI campaigns in a fast-paced environment
- Strong project management, analytical, and communication skills
Benefits
- Comprehensive health benefits
- 401(K) plans
- Life insurance
- Supplemental medical coverage
- Critical care insurance
- Pet insurance
- FSA plans
- Retailer discounts
- Employment Assistance Programs
- Health and personal time off (HPT)
- Leave programs
To apply for this job please visit careersus-teleperformance.icims.com.
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