Role Overview
The role involves taking clear ownership and further developing how Telia works with data-driven customer communication in practice. As a Marketing Automation Specialist, you will have a broad mandate within CVM (Customer Value Management), where you will drive, develop, and quality-assure automated customer dialogues across the customer journey.
What You Will Do
Your responsibilities will include planning, execution, and optimization of automated customer dialogues, developing personalized content based on data, insight, and customer behavior, and defining, extracting, and quality-assuring customer lists and segments used in targeted communication.
Why It Might Be a Fit
We are looking for someone who not only solves tasks, but also sets direction, challenges existing solutions, and lifts the quality of our customer communication. You will contribute to developing methodology, best practices, and standards for marketing automation across the board.
Requirements
- experience with marketing automation, CRM, or data-driven customer communication
- solid experience with Salesforce Marketing Cloud or similar platforms
- good understanding of how data, segmentation, and triggers are used to create relevant and personalized customer dialogues
- experience with SQL is a plus
- ability to see the whole customer journey and balance customer experience and business goals
- experience taking professional responsibility and being confident in your role as a professional sparring partner
Benefits
- comprehensive compensation and benefits package
- opportunities for remote work
- bonus based on performance and Telia’s overall results
To apply for this job please visit teliacompany.wd3.myworkdayjobs.com.
Follow us on social media