Agency Marketing Professionals: Cross-Channel Media Planning Interview

Role Overview

We are running a paid study on how advertising agencies handle media planning and allocate budgets across multiple channels.

What You Will Do

Walk us through your typical cross-channel media planning process, describe how you allocate and adjust advertising budgets for client campaigns, explain the criteria you use to evaluate different media channels, and discuss the primary tools you use for media buying and tracking.

Why It Might Be a Fit

We are looking for marketing professionals currently working at advertising or media agencies with hands-on experience allocating budgets across various advertising platforms.

Requirements

• Currently employed at a marketing, advertising, or media agency
• Hands-on experience with media planning and buying
• Direct involvement in advertising budget allocation
• Comfortable discussing campaign strategy in a remote video setting

Benefits

• One-time payment of $150