Marketing Automation and Cross-Sales Specialist

Role Overview

The role involves developing automation for personal customers and cross-sales, identifying customer needs, and designing customer paths. The role requires a skilled and motivated team member to make a concrete impact on customer targeting and customer data utilization.

What You Will Do

The main responsibilities include identifying customer needs, designing and implementing cross-sales campaigns, and utilizing customer data and marketing automation to turn business benefits.

Why It Might Be a Fit

The role requires a practical developer who can bring ideas from testing to implementation and scale needs into ongoing automation. The ideal candidate has strong practical experience in using a marketing automation system independently and building multi-stage customer paths.

Requirements

• A suitable higher education degree
• At least three years of experience in digital marketing, customer marketing, CRM, marketing automation, or business development
• Strong practical experience in using a marketing automation system independently and building multi-stage customer paths
• Ability to create segments, targeting, and commercially justified use cases from customer data
• Understanding of cross-sales, customer development, and customer value growth
• Experience in testing, A/B testing, and continuous optimization
• Ability to set targets and metrics and analyze the impact of actions on conversion, service usage, and sales
• Understanding of CRM, marketing automation, customer data, and system integration
• Ability to identify technical development needs and describe business needs in a clear way
• Understanding of electronic direct marketing, marketing licenses, profiling, and responsible customer data utilization
• Excellent Finnish language skills and the ability to produce clear, engaging, and customer-activating content
• Good teamwork, facilitation, and project management skills, as well as the ability to promote things in a broad stakeholder environment
• Independent and result-oriented working style and the ability to drive things from design to implementation

Benefits

• Competitive compensation
• Meal and exercise benefits
• Cultural and well-being benefits
• Discounts
• Comprehensive occupational health care
• Short-term visits to specialized doctors
• Mental well-being services

Tagged as: Project Management