Marketing Lead Peer4Med

Role Overview

We are looking for a Marketing Lead to manage the marketing and grow the reach and conversion in a structured way. The role is ideal for a hands-on person, fast, clear on numbers, and pragmatic enough to prefer simple systems that really work to theoretical castles that are useless.

What You Will Do

Manage paid campaigns, CRM, email, landing pages, lead magnets, analytics, funnel, and operational coordination of launches. Work on building and improving TOFU-MOFU-BOFU funnels, email flows, and automations. Improve the quality of marketing data and use of tags, fields, UTM, and scoring logic in line with sales and business.

Why It Might Be a Fit

You will work closely with the business function of Peer4Med and with the marketing and digital team of the Testbusters group. You will have a transversal area of action and will be responsible for acquisition and funnel, CRM, email, and lifecycle, conversion, site, and e-commerce, contents, creators, and events, analytics, reporting, and growth, and partnerships.

Requirements

• At least 1 year of experience in digital marketing, growth, performance, CRM, or similar roles in digital, consumer, education, e-commerce, or service contexts.
• Concrete experience with CRM/email marketing, landing pages, and conversion, analytics/reporting, performance-oriented content.
• Ability to work with data, dashboards, and KPIs without losing sight of message, target, and positioning.
• Good familiarity with tools like HubSpot, GA4, Meta Ads, Google Ads, CMS/e-commerce, and well-maintained spreadsheets.
• Excellent executive ability: you know how to pass from idea to implementation without getting lost.
• Pragmatic, proactive, autonomous, and hands-on approach.
• Ability and capacity to reason on complex and abstract topics.
• Ambition and desire to learn: we want to become one of the innovative leaders in education in Europe, there’s a lot of road to cover together.
• Strong team spirit: you’re available to get your hands dirty to help the team and defend the best ideas (not necessarily yours), resisting biases and helping others to do the same.
• Excellent English knowledge. Read, write, and speak English fluently (at least B2 level).

Benefits

• Dental insurance
• Vision insurance
• Paid holidays
• Learning budget
• Parental leave
• Wellness
• Visa/relocation support
• Remote flexibility
• Stipends
• Bonus/commission