Brand Manager

Role Overview

The Brand Manager plays an essential executional role in delivering locally relevant marketing activation across the full Coca-Cola portfolio in Sweden. This role focuses on adapting centrally developed brand plans, campaigns, toolkits, and IMX assets for the Local market and ensuring high-quality implementation across channels.

What You Will Do

Adapt centrally developed brand plans, campaign assets, toolkits, and IMX materials into locally relevant activations for Sweden. Coordinate execution of brand activation across digital, social, OOH, experiential, sponsorship, and in-store touchpoints.

Why It Might Be a Fit

This is a hands-on, detail-oriented role ideal for a marketer who thrives on activation, coordination, cross-functional collaboration, and driving excellence in execution.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3–5 years experience in brand management, consumer marketing, or FMCG activation roles
• Experience adapting centrally developed brand assets for local markets
• Strong project management, organizational, and coordination skills
• Good understanding of consumer behavior and multi-channel activation
• Experience working with agencies and cross-functional partners
• Strong communication skills and ability to work across linguistic regions (English required; Swedish is a plus)
• Ability to manage multiple tasks with strong attention to detail and follow-through
• Curious, proactive, solution-oriented, and comfortable operating in a small team with limited resources

Benefits

• Hands-on experience across campaigns, channels, and categories in a dynamic market
• Exposure to global marketing capabilities, toolkits, and cross-market collaboration
• Opportunity to influence localized brand experiences in an important European market
• Career growth into Senior Brand Manager or IMX roles within Sweden or across the region