Senior Director, MarTech Adobe Platform & Product Strategy

Role Overview

The Senior Director, Platforms Engineering, is a senior technology leader accountable for the company’s enterprise MarTech platform suites and their integration into the broader Coca-Cola technology ecosystem. Reporting to the Head of Development, this leader owns the strategy, management and engineering for these platforms and the products and capabilities built on them, supporting marketing, consumer experience and commercial growth across all regions (North America, LATAM, EMEA, APAC).

What You Will Do

Lead and develop high-performing, distributed platform and integration teams under the Product Operating Model, with clear accountability for platform and capability outcomes. Build empowered teams that own platform problems end to end, from configuration and build through integration, operation, and continuous improvement.

Why It Might Be a Fit

A priority of this role is to apply Generative AI and the native AI capabilities of these platforms (for example, Adobe and Salesforce AI features) to improve how products are built, integrated, and operated, progressing from AI-assisted workflows toward AI-enabled delivery over time, responsibly and with measurable business value.

Requirements

• 10+ years of progressive technology experience across engineering and enterprise platforms, including senior leadership roles and hands-on platform/integration delivery.
• 5+ years leading platform or engineering teams within a Product Operating Model or equivalent modern product-centric environment.
• 5+ years leading platform modernization, migration or transformation efforts.
• 5+ years building and scaling high-performing teams, including leading other leaders (managers and directors).
• Strong partnership experience with Product Management, Marketing and Product Design in empowered team environments.
• Deep expertise across enterprise MarTech platforms, with hands-on depth in Adobe Experience Cloud (AEM, AEP, AJO, Workfront), Salesforce, and consent/privacy platforms, with the ability to engage credibly on configuration, architecture, and integration tradeoffs.
• Strong command of integration architecture: API-first and event-driven patterns, identity and data integration, and enterprise system connectivity
• Track record delivering and operating complex, enterprise-scale platform and integration estates, ideally in MarTech / AdTech and consumer-facing environments.
• Exceptional ability to communicate complex technical topics clearly to senior leaders and business stakeholders, and to influence enterprise technology strategy.
• Strong business acumen connecting engineering investments to measurable business outcomes.
• A calm, steady leadership style that brings clarity under pressure and earns trust across multiple distributed, multi-vendor teams.
• Bachelor’s degree in engineering, computer science, or a related field required; advanced degree preferred. An equivalent combination of relevant education, training, and demonstrated professional experience will also be considered.

Benefits

• Full range of medical, financial, and/or other benefits
• Annual Incentive Reference Value Percentage: 30

Tagged as: Clari, Salesforce