EuroFinance Marketing Manager

Role Overview

The Economist Group is looking for a Marketing Manager to lead attendee marketing for a portfolio of EuroFinance events. The role involves creating and delivering campaigns to grow corporate attendance and ticket revenue, reaching new audiences, and keeping the community engaged.

What You Will Do

Develop and present marketing plans, manage integrated campaigns, build targeted campaigns, create compelling copy, manage campaign schedules, and collaborate with sales and event teams.

Why It Might Be a Fit

The ideal candidate has proven experience marketing B2B conferences, strong campaign planning and project management skills, excellent written and verbal communication skills, and a good understanding of digital channels.

Requirements

• Proven experience marketing B2B conferences or other complex B2B products
• Strong campaign planning and project management skills
• Excellent written and verbal communication skills
• Experience with email marketing, audience segmentation, and marketing automation platforms
• A good understanding of digital channels, including paid search, paid social, SEO, and website optimisation
• Confidence using CRM data, analytics, and spreadsheets to assess performance and make recommendations
• Experience working with a website CMS and briefing creative assets
• A commercial mindset and the ability to collaborate effectively with sales, content, and event teams
• An interest in financial services, treasury, or business events

Benefits

• Highly competitive pension or 401(k) plan
• Private health insurance
• 24/7 access to counselling and wellbeing resources
• Work From Anywhere program
• Generous annual and parental leave
• Dedicated days off for volunteering and moving home
• Free access to all The Economist content