Marketing Manager, Planned Communities

Role Overview

As our Marketing Manager, Planned Communities, you’ll help shape how Lewis communities are positioned, launched, marketed, and experienced. Based at our Upland Corporate Office, you’ll lead the day-to-day marketing strategy and execution for Lewis Planned Communities, using market, consumer, competitive, and builder insights to help guide business decisions and turn strategy into effective marketing programs.

What You Will Do

Your work will include developing marketing recommendations, owning community positioning and campaign strategy, leading marketing strategy for new community and phase launches, and managing and developing the Marketing Specialist, Planned Communities.

Why It Might Be a Fit

This is a highly collaborative role where you’ll partner with the Senior Manager of Planned Communities Marketing, company leadership, guest home builders, and our centralized Marketing team.

Requirements

• 5+ years of progressive marketing experience, preferably within planned communities, homebuilding, real estate development, or multi-location consumer marketing.
• Bachelor’s degree in Marketing, Communications, Business, Real Estate, or a related field preferred; equivalent relevant experience may be considered.
• Demonstrated experience developing and executing multi-channel marketing strategies across digital, print, signage, events, email, web, social media, and sales-support materials.
• Experience leading community or product launches, integrated campaigns, budgets, and cross-functional marketing initiatives.
• Strong creative judgment with the ability to guide messaging, positioning, and content direction.
• People-leadership, coaching, or work-direction experience with the ability to establish priorities and provide meaningful feedback.
• Strong relationship-management and communication skills, including the ability to work effectively with business leaders, home builders, agencies, vendors, and cross-functional marketing partners.
• Working knowledge of marketing analytics, digital marketing, project management tools, and Microsoft Office. Familiarity with CRM, CMS, email, and other marketing technology platforms is helpful.

Benefits

• Salary of $95-110k per experience
• A $100/month cellphone allowance
• A 401k with company match
• Eligibility for an annual bonus and annual raise
• A variety of health benefits plans to choose from
• Paid vacation and holidays
• Much more