Media Operations & Activation Specialist

Role Overview

The Media Operations & Activation Specialist serves as a key operational leader responsible for managing campaign execution strategy, driving cross-functional alignment, and ensuring marketing initiatives are delivered efficiently and effectively to support business objectives.

What You Will Do

Lead the operational planning and execution of omni-channel marketing campaigns across paid, owned, retail, dealer, digital, and trade channels. Develop and manage integrated campaign plans, launch calendars, activation schedules, trafficking, and execution frameworks.

Why It Might Be a Fit

The role plays a critical part in connecting media, content, retail, dealer, and digital programs into cohesive customer experiences that drive brand awareness, consideration, engagement, and demand generation outcomes.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4+ years of experience in marketing communications, campaign management, media operations, project management, marketing operations, or a related discipline.
• Demonstrated ability to independently manage complex marketing initiatives involving multiple stakeholders, timelines, and priorities.
• Strong analytical, problem-solving, and decision-making capabilities.
• Experience developing recommendations and influencing cross-functional teams to achieve business objectives.
• Advanced project management and organizational skills with the ability to prioritize work with limited supervision.
• Experience managing marketing budgets, campaign reporting, and operational processes.
• Proficiency with Microsoft Office, project management platforms, marketing technology tools, and workflow systems.
• Excellent written, verbal, and stakeholder communication skills.

Benefits

• Dress for your day
• Location – Conveniently located near both St. Paul and Minneapolis
• Food – Onsite café with breakfast and lunch options
• Wellness – Complimentary use of onsite fitness facility
• Volunteerism – 20 hours of paid time to volunteer in the community
• Summer Hours – Flexible schedule during the summer
• Competitive Salary – Pay range between $78,200 – $97,700
• Cash compensation – Eligible to participate in an incentive program
• Early pay access with the dailypay app

Tagged as: Project Management