CRM Manager – Member Engagement

Role Overview

As a CRM Manager, you’ll play an important role in delivering Tide’s CRM strategy in Germany, helping shape how we engage with our SME audience from onboarding through to retention. You’ll work within our established UK/Europe Lifecycle team to deliver relevant, timely communications that keep members engaged with Tide’s range of products and services.

What You Will Do

You’ll be responsible for managing and delivering CRM activity for the German member lifecycle, creating and QAing German communications, and working with stakeholders to turn insights into action.

Why It Might Be a Fit

You have 3–5 years of experience in CRM, lifecycle or retention marketing, ideally with hands-on campaign delivery experience, and a good understanding of the German market and customer landscape.

Requirements

• 3–5 years of experience in CRM, lifecycle or retention marketing
• Experience working in a subscription, app-based, fintech or digital business
• Good understanding of the German market and customer landscape
• Hands-on experience with CRM platforms such as Iterable, HubSpot, Braze or Salesforce Marketing Cloud (SFMC)
• Experience delivering CRM campaigns and programmes against clear objectives and KPIs
• Strong stakeholder management skills and comfortable working with both technical and non-technical teams
• Hands-on experience with CRM templates and communications
• Confident working with data and BI tools such as Looker or Tableau
• Experience with segmentation, targeting and personalisation
• Experience planning and executing tests across CRM channels

Benefits

• 25 days of paid leave per year
• Additional 3 days of paid leave for volunteering or L&D
• Professional L&D budget
• Extended Parental Leave
• Mental health support through Plumm
• One-off home office budget
• Work and travel globally
• Team socials
• Sabbatical Leave
• Option to take your work device as your own (eligibility applies)