CRM Manager – Subscriptions

Role Overview

This role sits within Tide’s Paid Plans CRM team, a collaborative group of marketers driven by ownership, experimentation, and impact. The team’s mission is to help members save time and money so they can focus on doing what they love.

What You Will Do

As CRM Manager – Subscriptions, you will lead the planning and execution of CRM strategies for subscription products, use advanced data analytics to refine segmentation and personalise member communications, and implement advanced targeting strategies to optimise campaign performance and maximise customer lifetime value.

Why It Might Be a Fit

You will be a great fit if you have 3+ years of CRM experience, ideally within subscription-based businesses, and a strong background in CRM analytics, segmentation, and predictive modelling.

Requirements

• 3+ years of CRM experience, ideally within subscription-based businesses
• Experience with subscription billing systems and customer databases
• Strong background in CRM analytics, segmentation, and predictive modelling
• Deep knowledge of CRM and marketing automation technologies
• Strong project management and strategic thinking skills
• Excellent spoken and written English
• Strong stakeholder management and communication skills
• Experience with tools such as, Salesforce, GSuite, Looker and Jira

Benefits

• Competitive Compensation
• Time Off – Generous annual leave on top of bank holidays.
• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
• Health Insurance – Private family insurance with additional OPD coverage and top-up options.
• Life & Accident Cover – Comprehensive accidental and life insurance protection.
• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
• Volunteering & Development Days – Paid days annually for volunteering or personal growth.
• Learning & Development – Annual budget for books, courses, coaching, and more.
• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
• Home Office Setup – Contribution towards setting up your home office
• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
• Snacks & Meals – Office perks with snacks, coffee, tea, and lunch