Campaign Growth Operations Lead – TikTok LIVE

The TikTok LIVE team’s mission is to work hand-in-hand with creators & influencers, creator networks / agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe.

Requirements

• Lead the planning and execution of US campaigns and driving revenue growth.
• Utilize data analytics tools to monitor campaign performance metrics and derive actionable insights to enhance both supply side and demand side engagement and optimize future campaigns.
• Conduct strategic analysis to identify trends and opportunities within the campaign landscape, informing decision-making and content strategy.
• Manage campaign budgets, timelines, and resources to ensure optimal operational efficiency, Handle post-campaign evaluation and feedback collection to improve future live campaigns, emphasizing data-driven decisions.
• Oversee the deployment of technology and product solutions that enhance engagement and campaign quality, including mechanisms for capturing and showcasing content.
• Provide leadership and direction to the campaigns team, ensuring high-performance standards and professional development.
• Collaborate with cross-functional teams, including marketing, frontline operations, and revenue product teams, to develop campaign concepts and strategies, with a strong focus on integrating user-generated content.
• Foster relationships with vendors, partners, and sponsors to enhance campaign offerings and outreach.
• Ensure compliance with all relevant regulations and company policies related to live campaigns.

Benefits

• Medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Tagged as: Data Analysis