Integrated Marketing Manager – Global Business Marketing – Dubai

Role Overview

The Global Business Marketing (GBM) team champions TikTok in the B2B landscape, showing advertisers and sales teams how TikTok’s creative ecosystem drives real business results. We build the stories, education, and go-to-market programs that sellers use to deepen client relationships across markets.

What You Will Do

You will shape how the market understands TikTok as a business platform, and help brands show up authentically on it. Lead the planning and execution of regional marketing activations across MENA including events, experiences, roundtables, client engagements, workshops, sponsorships, and bespoke marketing programs.

Why It Might Be a Fit

The ideal candidate will have strong experience activating marketing campaigns in-market, managing suppliers and agencies, coordinating stakeholders, and proving the business impact of marketing efforts.

Requirements

• 5+ years of experience in marketing, field marketing, event marketing, brand activations, experiential marketing, or regional marketing roles.
• Due to needs of the MENA market and clients, this role will require Arabic language proficiency alongside English
• Proven experience activating marketing campaigns in MENA (not limited to Dubai)
• Strong experience managing events, client experiences, supplier relationships, production partners, and agencies.