Product Marketing Manager, Content — SEA

Role Overview

The Product Marketing Manager will drive the growth and adoption of content-commerce products across Southeast Asia, with a primary focus on LIVE and short video. This role sits at the intersection of Product, Market, and Operations.

What You Will Do

The ideal candidate will own regional product marketing initiatives, develop a strong understanding of sellers’, creators’, and internal commercial teams’ needs, and translate market insights into structured product feedback and clear use cases.

Why It Might Be a Fit

The ideal candidate is highly proactive, understands the content and e-commerce ecosystem, and actively uses AI to improve the quality and efficiency of their work.

Requirements

• Bachelor’s degree or above
• 5+ years of experience in product marketing, product operations, growth, strategy, or a related role
• Strong understanding of how product capabilities translate into user value, adoption, and business outcomes
• Strong analytical and problem-solving skills
• Excellent project-management skills
• Strong written and verbal communication skills in English and Mandarin