Product Marketing Manager, Global Accounts – Global Business Solutions

The Product Marketing Manager, Global Accounts role is responsible for leading the GTM strategy and adoption planning for TikTok’s core monetization products, partnering with sales, product managers, and cross-functional teams to accelerate decision-making, ensure launch readiness, and operationalize product strategy.

Requirements

• Translate central product strategy into actionable client solutions that drive adoption and revenue.
• Represent the customer, delivering insights and structure that improve GTM rigor and product readiness.
• Partner with sales and cross-functional teams to prove ROI and influence roadmap priorities.
• Lead GTM planning and execution for TikTok’s platform and core products.
• Translate central product strategies into vertical and client-specific activation plans that accelerate adoption and revenue impact.
• Map product priorities against clients’ business and media goals.
• Develop and execute GTM launch plans, including success metrics, revenue impact targets, and enablement deliverables.
• Drive product readiness through sales enablement, documentation, workshops, and measurable adoption campaigns.
• Partner with Product, Sales, and PSO to align priorities, readiness, and market needs.
• Work with cross-functional teams to connect platform adoption metrics to revenue performance.
• Define adoption goals, revenue impact metrics, and performance dashboards that clearly measure success.
• Monitor platform adoption across verticals and sales teams to identify opportunities to increase usage and monetization.
• Conduct product-centric analyses to surface opportunities and improve effectiveness of client solutions.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship