Role Overview
The CRM Manager will oversee customer data management and analytics, CRM platforms, customer journey design, loyalty programmes, and social CRM for Greater China, with additional support for Singapore and APAC wholesale markets.
What You Will Do
Develop and execute the Greater China CRM strategy, manage local customer data flow, and partner with various teams to create a consistent customer experience.
Why It Might Be a Fit
The role requires a strong analytical capability, commercial acumen, and experience in CRM systems, customer databases, segmentation, campaign measurement, loyalty programmes, and data governance.
Requirements
- University degree in Marketing, Business, Communications, Data Analytics or a related discipline
- 6 to 8 years of hands-on CRM experience in retail, luxury, consumer goods or a related customer-led industry
- Strong analytical capability and commercial acumen
- Experience in CRM systems, customer databases, segmentation, campaign measurement, loyalty programmes, and data governance
- People-management experience, including leading team members across different locations
- Experience managing external agencies and technology vendors
- Proficient in Microsoft Office applications; experience with analytics, BI and visualisation tools is an advantage
Benefits
- Generous employee discount
- Access to exclusive sample sales
- Free executive coaching on-demand
- Generous benefits to help with mental and physical health, financial security, and wellness
- Competitive salary and benefits
To apply for this job please visit toryburch.wd1.myworkdayjobs.com.
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