Director of Digital Growth and AI

Role Overview

The Director of Digital Growth and AI will lead the strategy and operating system for website growth, SEO, AI-search visibility, competitive intelligence, content authority, conversion optimization, marketing automation, and digital demand generation. This is a hands-on leadership role that requires both strategic and technical skills.

What You Will Do

Key responsibilities include owning TotalWarehouse.com as a measurable business asset, creating and executing a multi-year digital growth roadmap, building an ongoing test-and-improve program for organic traffic, engagement, user experience, conversion paths, lead quality, and revenue contribution, and using AI as a daily force multiplier for market research, competitive analysis, content operations, SEO analysis, data interpretation, personalization, workflow automation, and productivity.

Why It Might Be a Fit

The ideal candidate will have 7+ years of progressive B2B digital marketing, growth, demand generation, SEO, or related experience, including meaningful ownership of a company website or digital acquisition channel. They will have a demonstrated record of improving organic traffic, qualified leads, conversion, pipeline, revenue, or competitive search position, and be able to explain the starting point, actions taken, and measurable results.

Requirements

• 7+ years of progressive B2B digital marketing, growth, demand generation, SEO, or related experience
• Meaningful ownership of a company website or digital acquisition channel
• Demonstrated record of improving organic traffic, qualified leads, conversion, pipeline, revenue, or competitive search position
• Hands-on experience with SEO strategy and execution, website analytics, conversion optimization, content strategy, and marketing technology
• Practical, current use of AI tools in recurring business workflows
• Ability to translate business priorities into a clear digital roadmap, operating cadence, KPIs, and accountable execution
• Strong analytical and financial judgment, including the ability to connect marketing investments to pipeline, revenue, customer value, and return on investment
• Executive-level communication skills and comfort presenting recommendations, tradeoffs, performance, and resource needs directly to senior leadership
• Builder mentality: resourceful, curious, highly structured, willing to test, and comfortable moving between strategy and hands-on execution

Benefits

• Competitive salary
• Benefits package
• 401(k) matching
• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Holiday pay
• Equity in the company