Public Sector Marketing Manager

Role Overview

This hands-on marketing generalist will lead integrated marketing for Totara’s US Public Sector business across Federal and SLED markets. The role owns event marketing, sector communications and email programs, partnerships and sponsorships, content, web strategy, and campaign coordination.

What You Will Do

Own and execute the integrated marketing plan for the US Public Sector across Federal and SLED markets. Lead field and event marketing, own public-sector communications and email calendar, develop and manage partnerships and sponsorships, drive paid campaign strategy, lead integrated campaigns, and own the strategy and content roadmap for TotaraGov.com.

Why It Might Be a Fit

The ideal candidate will have 5–7+ years of broad B2B marketing experience, ideally in SaaS, GovTech, HR technology, or learning technology, and experience marketing to US Federal or SLED audiences.

Requirements

• 5–7+ years of broad B2B marketing experience
• Experience marketing to US Federal or SLED audiences
• Demonstrated experience delivering integrated marketing programs
• Strong field and event marketing experience
• Experience developing partner marketing programs
• Strong messaging, writing, and storytelling skills
• Working knowledge of paid digital marketing
• Hands-on experience with email automation and campaign operations
• Ability to work independently and lead multiple programs simultaneously
• Strong collaboration skills

Benefits

• Unlimited PTO
• Enhanced Parental Leave
• Professional Development Opportunities
• Annual Wellbeing Allowance
• New Joiner home working set-up allowance
• Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve