Director of Lifecycle Marketing (Email & SMS – Direct Response)

We are seeking a Director of Lifecycle Marketing who operates at the intersection of technical execution, persuasive messaging, and data-driven optimization. This role owns Email and SMS as a primary revenue channel, with accountability for driving 30–40% of total company revenue through lifecycle marketing.

Requirements

• 6–10+ years in lifecycle, CRM, or retention marketing in a DTC CPG or subscription business
• Proven experience managing large-scale lists (2–3M+ subscribers) or multiple segmented lists
• Demonstrated success driving 30%+ of company revenue from Email/SMS
• Deep, hands-on expertise in Klaviyo (flows, segmentation, deliverability, reporting)
• Strong background in direct response marketing (copy, offers, conversion strategy)
• Experience owning subscription performance and retention optimization
• Strong technical fluency
• Analytical mindset with ability to translate data into action quickly
• Ability to operate both strategically and tactically (player-coach)

Benefits

• Competitive base salary
• Performance bonus tied directly to Email/SMS revenue contribution and subscription growth and retention metrics