Vice President of Marketing & Customer Growth

Role Overview

The Vice President of Marketing & Customer Growth will lead marketing, e-commerce, customer acquisition, CRM, communications, analytics, customer lifecycle management, and enterprise growth initiatives to accelerate profitable revenue growth, strengthen brand performance, and progress the customer experience.

What You Will Do

The role involves developing and executing a comprehensive marketing and growth strategy, leading all marketing initiatives, setting the vision and strategy for e-commerce growth, and building customer acquisition strategies across digital, retail, field, referral, and partnership channels.

Why It Might Be a Fit

The ideal candidate will have a strong strategic thinking and business acumen, deep understanding of digital marketing, e-commerce, customer acquisition, CRM, and brand management, and experience leading multi-functional teams and managing significant marketing budgets.

Requirements

• Minimum of 10 years of progressive leadership experience in marketing, customer growth, revenue generation, or related disciplines.
• Minimum of 5 years of VP-level leadership experience leading multi-functional teams.
• Strong strategic thinking and business acumen.
• Deep understanding of digital marketing, e-commerce, customer acquisition, CRM, and brand management.
• Strong financial management and budgeting capabilities.
• Excellent communication, presentation, and leadership skills.
• Ability to influence and collaborate across multiple business functions.
• Strong analytical and problem-solving skills.
• Experience leveraging AI and emerging technologies to improve business performance.
• Hands-on computer skills in Microsoft Office and Internet applications required.
• Experience in utilizing Customer Relations Management (CRM) software – including Oracle, JDE, Onyx, Salesforce.com, Goldmine or similar systems is highly preferred.

Benefits

• Competitive compensation and bonus programs (based on position)
• Medical Benefits including Virtual Visits
• Dental & Vision Benefits
• Flexible Savings Account (FSA)
• Employee Stock Ownership Plan (ESOP)
• Paid Time Off and Paid Holidays.
• 401(k) plan
• On-Demand Access to Your Pay!