Director, Head of Product Marketing

Role Overview

Twitch is looking for a Director, Head of Product Marketing to build, lead, and elevate our global PMM function from the ground up. Reporting directly to the Chief Marketing Officer (CMO), your mandate is to establish Product Marketing as a proactive, high-velocity marketing engine and strategic driver.

What You Will Do

You will define the core value proposition of Twitch’s product ecosystem for creators and viewers alike. You will act as the crucial connective tissue between Marketing and teams across Product, Engineering, Data Science, Commerce and the broader Go-To-Market teams.

Why It Might Be a Fit

You will build systems that move beyond one-off ‘launch day hype,’ anchoring your strategy in continuous lifecycle adoption and creator unit economics. You’ll ensure that our community understands the deep why behind our tools before the what even ships.

Requirements

• 10+ years of relevant experience in a high-growth consumer tech, creator economy platforms, social networks, or two-sided marketplaces
• 5+ years experience managing and scaling high-performing, integrated teams
• Radical Empathy for Creators & Communities
• Demonstrated Mastery of Two-Sided Platform Economics
• Exceptional Written and Narrative Rigor
• Operational Courage

Benefits

• Medical, Dental, Vision & Disability Insurance
• 401(k)
• Maternity & Parental Leave
• Flexible PTO
• Amazon Employee Discount