Head of Digital Marketing

Role Overview

As Head of Digital Marketing, you will strengthen our digital visibility and shape the digital development of our brand along the entire Customer Journey. You will develop and implement the digital marketing strategy and be responsible for its operational implementation in Austria.

What You Will Do

You will develop integrated digital, social media, and 360-degree campaigns, steer and optimize the entire digital marketing funnel data-driven, and advise internal stakeholders on digital marketing and communication topics.

Why It Might Be a Fit

We expect several years of leadership experience in digital marketing, performance marketing, digital communications, or comparable functions, and a deep understanding of performance marketing, marketing funnel management, digital media planning, and data-driven marketing control.

Requirements

• several years of leadership experience in digital marketing, performance marketing, digital communications, or comparable functions
• funded experience in developing and implementing integrated digital marketing and social media strategies in an international corporate environment
• deep understanding of performance marketing, marketing funnel management, digital media planning, and data-driven marketing control
• very good knowledge of digital media, social media, website management, and customer journey optimization, web technologies, analytics tools, and data-driven decision-making
• fundamental knowledge in the areas of AdTech, MarTech, marketing automation, AI applications, and digital platforms
• experience as a product owner or in controlling digital products and agile working methods
• knowledge of MRM, DAM, and content management systems
• strategic and entrepreneurial thinking, analytical skills, and a convincing stakeholder management, combined with high results and implementation orientation
• a completed degree with a focus on marketing, digital media, economics, or communication, or a comparable education, as well as fluent German and English skills
• knowledge of languages from the CEE region is an asset
• openness to innovative technologies and the willingness to use artificial intelligence responsibly in daily work and to continuously develop your skills

Benefits

• Flexible working hours and short core hours allow you a flexible working day
• An onboarding plan, welcome events, and a buddy system enable you to start optimally
• Flexible working hours: Our working hours adapt to your needs
• In the office, you have a discounted DO&CO canteen available, and you also receive a financial meal allowance in the home office
• Vaccination campaigns, preventive examinations, and blood donation campaigns are offered regularly on site
• Free and anonymous coaching units for private and professional challenges
• Individual onboarding & personal accompaniment for your successful start in the team
• Modern & bright office with break rooms in the heart of the city, as well as modern IT equipment enable good collaboration
• Remote work within the EU: Work up to 20 days a year from an EU country of your choice
• Discounted insurance and a company subsidy offer you a good security, in addition to which vouchers from supermarkets, perfume shops, furniture and building material stores, and much more can be acquired
• We offer you various opportunities for further education to grow professionally and personally
• We take over 50% of your Öffi annual ticket

Tagged as: Data Analysis