Marketing Automation Specialist, Salesforce Marketing Cloud

Role Overview

The Marketing Automation Specialist, Salesforce Marketing Cloud is responsible for the day-to-day management, optimization, and innovation of our Salesforce Marketing Cloud (SFMC) ecosystem. This role serves as the bridge between marketing strategy and technical execution—designing, building, and monitoring automated journeys and campaigns that drive engagement, conversion, and loyalty across email, SMS, and other digital channels.

What You Will Do

Design, build, and deploy multi-channel campaigns in Salesforce Marketing Cloud using Journey Builder, Email Studio, Mobile Studio, and Automation Studio. Translate marketing strategies and business requirements into technical specifications and campaign logic. Create dynamic and personalized content using AMPscript, Content Builder, and data extensions.

Why It Might Be a Fit

The ideal candidate combines strong marketing operations experience with hands-on Salesforce Marketing Cloud expertise (e.g., Journey Builder, Email Studio, Automation Studio, Mobile Studio, and data management).

Requirements

• Bachelor’s degree
• 5 years of relevant experience
• Strongly Preferred: 4+ years of experience in digital marketing operations, marketing automation, or MarTech roles.
• 3+ years of hands-on experience with Salesforce Marketing Cloud, including at least some of: Journey Builder, Email Studio, Automation Studio, Mobile Studio or SMS/MMS campaigns.
• Experience with: Building and managing data extensions, Basic SQL for segmentation and reporting, Personalization and dynamic content (AMPscript experience strongly preferred).
• Strong understanding of email deliverability, list hygiene, and campaign performance metrics.
• Demonstrated ability to translate marketing requirements into technical solutions.
• Strong attention to detail, QA discipline, and documentation skills.
• Salesforce Marketing Cloud certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Administrator, Marketing Cloud Developer).
• Experience integrating Marketing Cloud with Salesforce CRM or other CRMs.
• Experience with Data 360 (formally Data Cloud).
• Working knowledge of HTML/CSS for email development and troubleshooting.
• Experience in higher education or nonprofit sectors.

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid time off
• Holidays
• Life insurance
• Disability insurance

Tagged as: Salesforce