Data Analyst – Marketing Analytics & Attribution Analyst

As a Data Analyst at UPS, you will play a critical role in enabling data-driven decision-making across Marketing and Sales functions. You will be responsible for performance tracking, revenue attribution, and marketing automation analytics to support growth, customer acquisition, and lifecycle optimization initiatives.

Requirements

• Bachelor’s or Master’s degree in Data Science, Computer Science, Statistics, or related field.
• 3+ years of experience in marketing analytics or data analysis in a digital environment.
• Strong proficiency in Python and SQL for data processing and automation.
• Experience with marketing tools (CMS, campaign management platforms, email automation).
• Expertise in data visualization tools (Power BI, Tableau, Looker, or similar).
• Familiarity with marketing attribution models and Customer Data Platforms (CDPs).
• Understanding of APIs and cross-platform data extraction methods.
• Strong analytical thinking, communication, and storytelling skills.

Tagged as: Data Analysis